Pitching is still the best way to choose an agency: Tina Fegent
Updated: Jul 14
In this episode we're joined by marketing procurement specialist Tina Fegent. Tina has worked on both sides of the client/agency relationship, and so is well-placed to discuss it. She tells us why a pitch is still the best way for a brand owner to choose an agency; why agencies shouldn't be paid to pitch; how both sides are adapting the process in lockdown, including new ways of getting to know each other now that traditional face to face chemistry sessions aren't possible. She also discusses the pros and cons of in-housing, the 20 different agency models she's identified, and talks about her favourite TV ad of all time. And growing basil in an Oxfordshire hamlet.