How lockdown accelerated DTC plans for these new brands
Updated: Jul 14
In this week's podcast we speak to the founders of two new brands for whom the pandemic has either kick-started their direct to consumer ambitions or dramatically accelerated them. One has found a gap in the highly-competitive drinks market and the other has set out to disrupt the furniture category.
Kris Ingham founded Rejuvenation Water out of a fascination with the power of amino acids, and Rob Bridgman created the sofa-in-a-box company Snug because his own sofa buying experience was such a nightmare. They talk about their different start-up experiences, funding, entrepreneur support networks, and what they've learned in lockdown.