Welcome to

THE STRATEGY DISCO

Creative thinking and funky music.

I'm a strategist and creative planner. I campaign for more LGBTQIA+ inclusion in advertising. I'm also a DJ who loves disco. This is where it all comes together. Enjoy.

The best disco track Diana Ross never made?

"Let it flow" is one of the great tracks from May's Locked On Disco. When I first heard it I was convinced it must be an edit of a rare...

May 3, 2024

Let's disco: I dare you not to dance to this!

More great disco for you to enjoy, all mixed with love in London. Play and download by hitting the button at the bottom of the page. ...

May 1, 2024

Welcome to another 90 minutes of the very best in disco.

Welcome to over an hour of the best disco around at the moment, featuring Modesti, Raffaele Giusti, Happy Gutenberg, SAMO, Ken@Work, Adri...

Apr 29, 2024

More great nudisco tracks featuring Earth Wind & Fire, Stevie Wonder, and Linda Clifford.

Another 90 minutes of the very best in nu-disco, and this set has a slightly slower and more soulful vibe to it. Featuring Earth Wind &...

Apr 29, 2024

January 2024s very best nu disco tracks. Listen and download now.

Another 90 minutes of the very best in nudisco, featuring Block & Crown, Teddy Pendergrass, Hotmood, Risk Assessment, Birdee, Dave Lee,...

Apr 28, 2024

Podcast season four: the scale-up playbook

Welcome to season four of the podcast. Since we launched in 2019, and after more than 50 episodes, we’ve been lucky enough to meet and...

Apr 5, 2022

Snaffling Pig's Udhi Silva on making pork scratchings trendy

OK, I admit it. I'm almost addicted to pork scratchings. It all started when I was mis-diagnosed as a type 2 diabetic (that's a whole...

Feb 4, 2022

The best nu-disco releases for December 2021

A two hour mix featuring the best nu disco releases for December 2021, and some unforgettable disco classics too.

Nov 29, 2021

Lockdown Disco XTRA July 2021

With just a few more days of Lockdown to go, I mixed up another metaphorical box of my current favourite nu-disco tunes to get us in the...

Jul 15, 2021

Luke Boase and Emma Heal of Lucky Saint no alcohol beer on pivoting in COVID to avoid losing 70% of

It was a real pleasure to meet Luke and Emma, Founder and MD of alcohol-free beer Lucky Saint on the Wax/On podcast. "We only had three...

Jul 12, 2021

Best of Lockdown Disco 2020

The new Tier 4 restrictions have meant that - like millions of others - I wasn't able to see family and friends this holiday period. I'm...

Dec 28, 2020

Will this be the happiest e-Christmas ever?

After the past eight months of ups and downs, here are my first thoughts on how you can maximise what should be a bumper online festive...

Nov 15, 2020

More Lockdown Disco stay at home party classics edits and nu disco

Welcome to over 90 minutes of nu-disco, edits, and original dance-floor deliciousness designed to transport you out of Lockdown 2.0 and...

Nov 15, 2020

The secrets behind "Should've gone to Specsavers"

Former Specsavers Creative Director Graham Daldry shares the hilariously risque Specsavers script that never got made, and much more.

Jul 26, 2020

Lockdown Disco: it's 3AM and back to mine

London's social scene is now gradually opening up, particularly outdoors where most people feel safer, but having a bunch of mates "back...

Jul 19, 2020

Can adland save the high street?

Advertising can play a significant role in re-imagining and re-launching the high street.

Jul 12, 2020

Pitching is still the best way to choose an agency: Tina Fegent

Tina's top pitching tip: "I think you cannot have enough engagement. If you get pushed back, that's fine."

Jul 12, 2020

How lockdown accelerated DTC plans for these new brands

In this week's podcast we speak to the founders of two new brands for whom the pandemic has either kick-started their direct to consumer...

Jun 29, 2020

We're here we're queer and we're shopping.

That was a chant I first heard decades ago when I saw the then Gay Pride march making its way through central London. I laughed and felt...

Jun 26, 2020

Lockdown Disco

Since lockdown I've been spending more time on the "decks" (I don't actually use decks any more of course; it's all screens and wave...

Jun 24, 2020

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