Lockdown Disco XTRA July 2021
With just a few more days of Lockdown to go, I mixed up another metaphorical box of my current favourite nu-disco tunes to get us in the...
Welcome to
THE STRATEGY DISCO
Creative thinking
and funky music.
I'm a strategist and creative planner. I campaign for more LGBTQ+ inclusion in advertising. I'm also a DJ who loves disco. This is where it all comes together.
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Mark Runacus
- Jul 12
- 1 min
Luke Boase and Emma Heal of Lucky Saint no alcohol beer on pivoting in COVID to avoid losing 70% of
It was a real pleasure to meet Luke and Emma, Founder and MD of alcohol-free beer Lucky Saint on the Wax/On podcast. "We only had three...
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Mark Runacus
- Dec 28, 2020
- 1 min
Best of Lockdown Disco 2020
The new Tier 4 restrictions have meant that - like millions of others - I wasn't able to see family and friends this holiday period. I'm...
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Mark Runacus
- Nov 15, 2020
- 6 min
Will this be the happiest e-Christmas ever?
After the past eight months of ups and downs, here are my first thoughts on how you can maximise what should be a bumper online festive...
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Mark Runacus
- Nov 15, 2020
- 1 min
More Lockdown Disco stay at home party classics edits and nu disco
Welcome to over 90 minutes of nu-disco, edits, and original dance-floor deliciousness designed to transport you out of Lockdown 2.0 and...
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Mark Runacus
- Jul 26, 2020
- 1 min
The secrets behind "Should've gone to Specsavers"
Former Specsavers Creative Director Graham Daldry shares the hilariously risque Specsavers script that never got made, and much more.
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Mark Runacus
- Jul 19, 2020
- 1 min
Lockdown Disco: it's 3AM and back to mine
London's social scene is now gradually opening up, particularly outdoors where most people feel safer, but having a bunch of mates "back...
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Mark Runacus
- Jul 12, 2020
- 4 min
Can adland save the high street?
Advertising can play a significant role in re-imagining and re-launching the high street.
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Mark Runacus
- Jul 12, 2020
- 1 min
Pitching is still the best way to choose an agency: Tina Fegent
Tina's top pitching tip: "I think you cannot have enough engagement. If you get pushed back, that's fine."
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Mark Runacus
- Jun 29, 2020
- 1 min
How lockdown accelerated DTC plans for these new brands
In this week's podcast we speak to the founders of two new brands for whom the pandemic has either kick-started their direct to consumer...
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Mark Runacus
- Jun 26, 2020
- 3 min
We're here we're queer and we're shopping.
That was a chant I first heard decades ago when I saw the then Gay Pride march making its way through central London. I laughed and felt...
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Mark Runacus
- Jun 24, 2020
- 1 min
Lockdown Disco
Since lockdown I've been spending more time on the "decks" (I don't actually use decks any more of course; it's all screens and wave...
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Mark Runacus
- Jun 23, 2020
- 7 min
Retail in times of COVID-19
As Intu fell into administration and most of the UK high street was able to re-open, it became clear there were going to be some winners...
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