Mark Runacus
Podcast season four: the scale-up playbook
Welcome to season four of the podcast. Since we launched in 2019, and after more than 50 episodes, we’ve been lucky enough to meet and...
Welcome to
THE STRATEGY DISCO
Creative thinking
and funky music.
I'm a strategist and creative planner. I campaign for more LGBTQ+ inclusion in advertising. I'm also a DJ who loves disco. This is where it all comes together.
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Mark Runacus
- Feb 4
- 1 min
Snaffling Pig's Udhi Silva on making pork scratchings trendy
OK, I admit it. I'm almost addicted to pork scratchings. It all started when I was mis-diagnosed as a type 2 diabetic (that's a whole...
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Mark Runacus
- Nov 29, 2021
- 1 min
The best nu-disco releases for December 2021
A two hour mix featuring the best nu disco releases for December 2021, and some unforgettable disco classics too.
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Mark Runacus
- Jul 15, 2021
- 1 min
Lockdown Disco XTRA July 2021
With just a few more days of Lockdown to go, I mixed up another metaphorical box of my current favourite nu-disco tunes to get us in the...
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Mark Runacus
- Jul 12, 2021
- 1 min
Luke Boase and Emma Heal of Lucky Saint no alcohol beer on pivoting in COVID to avoid losing 70% of
It was a real pleasure to meet Luke and Emma, Founder and MD of alcohol-free beer Lucky Saint on the Wax/On podcast. "We only had three...
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Mark Runacus
- Dec 28, 2020
- 1 min
Best of Lockdown Disco 2020
The new Tier 4 restrictions have meant that - like millions of others - I wasn't able to see family and friends this holiday period. I'm...
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Mark Runacus
- Nov 15, 2020
- 6 min
Will this be the happiest e-Christmas ever?
After the past eight months of ups and downs, here are my first thoughts on how you can maximise what should be a bumper online festive...
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Mark Runacus
- Nov 15, 2020
- 1 min
More Lockdown Disco stay at home party classics edits and nu disco
Welcome to over 90 minutes of nu-disco, edits, and original dance-floor deliciousness designed to transport you out of Lockdown 2.0 and...
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Mark Runacus
- Jul 26, 2020
- 1 min
The secrets behind "Should've gone to Specsavers"
Former Specsavers Creative Director Graham Daldry shares the hilariously risque Specsavers script that never got made, and much more.
60 views1 comment
Mark Runacus
- Jul 19, 2020
- 1 min
Lockdown Disco: it's 3AM and back to mine
London's social scene is now gradually opening up, particularly outdoors where most people feel safer, but having a bunch of mates "back...
14 views0 comments
Mark Runacus
- Jul 12, 2020
- 4 min
Can adland save the high street?
Advertising can play a significant role in re-imagining and re-launching the high street.
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Mark Runacus
- Jul 12, 2020
- 1 min
Pitching is still the best way to choose an agency: Tina Fegent
Tina's top pitching tip: "I think you cannot have enough engagement. If you get pushed back, that's fine."
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Mark Runacus
- Jun 29, 2020
- 1 min
How lockdown accelerated DTC plans for these new brands
In this week's podcast we speak to the founders of two new brands for whom the pandemic has either kick-started their direct to consumer...
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Mark Runacus
- Jun 26, 2020
- 3 min
We're here we're queer and we're shopping.
That was a chant I first heard decades ago when I saw the then Gay Pride march making its way through central London. I laughed and felt...
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Mark Runacus
- Jun 24, 2020
- 1 min
Lockdown Disco
Since lockdown I've been spending more time on the "decks" (I don't actually use decks any more of course; it's all screens and wave...
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Mark Runacus
- Jun 23, 2020
- 7 min
Retail in times of COVID-19
As Intu fell into administration and most of the UK high street was able to re-open, it became clear there were going to be some winners...
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