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THE STRATEGY DISCO

Creative thinking

and funky music.

I'm a strategist and creative planner. I campaign for more LGBTQ+ inclusion in advertising. I'm also a DJ who loves disco. This is where it all comes together.

All Posts

The secrets behind "Should've gone to Specsavers"

Mark Runacus

Jul 26
1 min

The secrets behind "Should've gone to Specsavers"

Former Specsavers Creative Director Graham Daldry shares the hilariously risque Specsavers script that never got made, and much more.

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Lockdown Disco: it's 3AM and back to mine

Mark Runacus

Jul 19
1 min

Lockdown Disco: it's 3AM and back to mine

London's social scene is now gradually opening up, particularly outdoors where most people feel safer, but having a bunch of mates "back ...

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Mark Runacus

Jul 12
4 min

Can adland save the high street?

Advertising can play a significant role in re-imagining and re-launching the high street.

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Pitching is still the best way to choose an agency: Tina Fegent

Mark Runacus

Jul 12
1 min

Pitching is still the best way to choose an agency: Tina Fegent

Tina's top pitching tip: "I think you cannot have enough engagement. If you get pushed back, that's fine."

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How lockdown accelerated DTC plans for these new brands

Mark Runacus

Jun 29
1 min

How lockdown accelerated DTC plans for these new brands

In this week's podcast we speak to the founders of two new brands for whom the pandemic has either kick-started their direct to consumer ...

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We're here we're queer and we're shopping.

Mark Runacus

Jun 26
3 min

We're here we're queer and we're shopping.

That was a chant I first heard decades ago when I saw the then Gay Pride march making its way through central London. I laughed and felt ...

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Mark Runacus

Jun 24
1 min

Lockdown Disco

Since lockdown I've been spending more time on the "decks" (I don't actually use decks any more of course; it's all screens and wave form...

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Mark Runacus

Jun 23
7 min

Retail in times of COVID-19

As Intu fell into administration and most of the UK high street was able to re-open, it became clear there were going to be some winners...

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