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Welcome to
THE STRATEGY DISCO
Creative thinking and funky music.
I'm a strategist and creative planner. I campaign for more LGBTQIA+ inclusion in advertising. I'm also a DJ who loves disco. This is where it all comes together. Enjoy.
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Locked On Disco April 2026
Welcome to another hour of the very best in disco, mixed with love in London. Apologies for the recent absence of disco — I’ve been finishing my second major musical project, Songs For Every Heartbeat , out now on all streaming and download platforms. If you’re curious about the other side of my musical taste, it’s not disco — more R&B and retro soul, with touches of deep house, psychedelic rock and even a hint of country. If you do listen, please let me know what you think.
Apr 5


When Harry Met Larry
Thanks for the positive feedback on Show Stopper ! My work on the project continues. Just to recap, it comes from a musical theatre concept playfully titled When Harry Met Larry (WHML). The broad idea struck me after yet another viewing of the Nora Ephron classic with Billy Crystal and Meg Ryan. I suddenly wondered: can two gay guys just be friends, or will sex get in the way? Friends had warned me that writing songs for musical theatre is a very different task. I don’t want
Dec 14, 2025


Show Stopper
It was World AIDS Day at the beginning of December — as it has been every year since 1988, when it was first created to raise awareness of the AIDS pandemic. I was a young, closeted gay man when the so-called “gay plague” tore through our community. It’s no exaggeration to say it left an indelible mark on me. Perhaps my most vivid memory is of the 1987 Don’t Die of Ignorance television campaign. The message that etched itself into my mind was brutally simple: sex = death .
Dec 7, 2025


Locked On Disco December 2025
Locked On Disco December 2025 Hey - sorry I missed Locked On Disco for November , but I was busy working on new material, and I've included a couple of exclusive new tracks in December's mix. First up is a remix of a track from my first album. The track is called " Maybe I'm Gay ". It's a song about self-empowerment and is for anyone who has ever felt othered. It's from the album " The Gift " which you can stream and download everywhere. Here's a link to Apple Music , and to
Nov 30, 2025
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