Welcome to

THE STRATEGY DISCO

Creative thinking and funky music.

I'm a strategist and creative planner. I campaign for more LGBTQIA+ inclusion in advertising. I'm also a DJ who loves disco. This is where it all comes together. Enjoy.

Will this be the happiest e-Christmas ever?

After the past eight months of ups and downs, here are my first thoughts on how you can maximise what should be a bumper online festive...

Nov 15, 2020

More Lockdown Disco stay at home party classics edits and nu disco

Welcome to over 90 minutes of nu-disco, edits, and original dance-floor deliciousness designed to transport you out of Lockdown 2.0 and...

Nov 15, 2020

The secrets behind "Should've gone to Specsavers"

Former Specsavers Creative Director Graham Daldry shares the hilariously risque Specsavers script that never got made, and much more.

Jul 26, 2020

Lockdown Disco: it's 3AM and back to mine

London's social scene is now gradually opening up, particularly outdoors where most people feel safer, but having a bunch of mates "back...

Jul 19, 2020

Can adland save the high street?

Advertising can play a significant role in re-imagining and re-launching the high street.

Jul 12, 2020

Pitching is still the best way to choose an agency: Tina Fegent

Tina's top pitching tip: "I think you cannot have enough engagement. If you get pushed back, that's fine."

Jul 12, 2020

How lockdown accelerated DTC plans for these new brands

In this week's podcast we speak to the founders of two new brands for whom the pandemic has either kick-started their direct to consumer...

Jun 29, 2020

We're here we're queer and we're shopping.

That was a chant I first heard decades ago when I saw the then Gay Pride march making its way through central London. I laughed and felt...

Jun 26, 2020

Lockdown Disco

Since lockdown I've been spending more time on the "decks" (I don't actually use decks any more of course; it's all screens and wave...

Jun 24, 2020

Retail in times of COVID-19

As Intu fell into administration and most of the UK high street was able to re-open, it became clear there were going to be some winners...

Jun 23, 2020

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